Linda Elkins

Linda joined Colonial First State (CFS) in March 2010 and is responsible for the CFS brand and all marketing activity across the CFS business which currently manages in excess of $90 billion on behalf of individual investors, advisers, employers and superannuation funds. CFS is also a leader in the provision of platform services to both the retail and wholesale market.

Before joining CFS Linda was Managing Director of Superannuation at Russell Investments. In this role she was responsible for providing a range of services including investments, consulting, administration, trustee services, member services and communications to some of Australia’s largest corporate superannuation funds.

Prior to that Linda was a General Manager at SunSuper and Managing Director of ComminK Australia, a specialist provider of financial communication and education services. Her clients were from all sectors of the industry including industry funds, Government funds and large financial services organisations.

Linda has also worked for the Australian Government in the Insurance and Superannuation Commission and for ASIC as a special adviser.

Linda is an advocate for investors and her passion is financial literacy, she is a member of the Australian Government Financial Literacy Advisory Board.

Linda was also a Director of ASFA and is currently Chair of ASFA Member Engagement and Advice committee.  She is also a member of IFSA’s Superannuation Board sub committee.

Linda has worked in the superannuation industry for more than 15 years.